178 products were found matching your search for Marketing tool in 2 shops:

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

280 pages. 8.50x5.50x0.71 inches. In Stock.

Book is in NEW condition. 0.71

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.71

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

Proven marketing techniques for a more profitable child care businessYou have the skills and expertise to provide high-quality care to children. Do you also know the best, most effective ways to market your child care program to prospective families? The Ultimate Child Care Marketing Guide is filled with exercises, action steps, and strategies to help you become a more business-savvy leader and entrepreneurial thinker. Built around the four pillars of marketing—metrics, market, message, and media—this resource will help you grow your child care business, whether you run a small program or large center. As you develop core marketing and business skills, you will be able toTrack marketing activities to see which strategies work best for your programIdentify and reach prospective familiesUnderstand the basic elements of creating and using a marketing planFill your program to capacity in any economic climate

This book provides a concise and precise guide to strategic marketing. A scientifically-based view of marketing strategy which is informed by empirically established facts guides modern strategic marketing thinking. The structure of this book reflects this scientific approach in providing marketing managers with the foundational knowledge needed to formulate effective marketing strategies. The concepts covered in the book are based on the author's decades of research, consulting and executive teaching and can be applied in a range of marketing contexts. To facilitate learning, the book contains hands-on applications, cases and problem sets to allow readers to apply the covered concepts. The material covered will aid in developing the skills and vision that marketing managers need to lead strategic marketing activities, and to adopt a well thought-out approach to the strategy formulation process.

Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.71

This book provides a concise and precise guide to strategic marketing. A scientifically-based view of marketing strategy which is informed by empirically established facts guides modern strategic marketing thinking. The structure of this book reflects this scientific approach in providing marketing managers with the foundational knowledge needed to formulate effective marketing strategies. The concepts covered in the book are based on the author's decades of research, consulting and executive teaching and can be applied in a range of marketing contexts. To facilitate learning, the book contains hands-on applications, cases and problem sets to allow readers to apply the covered concepts. The material covered will aid in developing the skills and vision that marketing managers need to lead strategic marketing activities, and to adopt a well thought-out approach to the strategy formulation process.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

A small business marketing manual that is both comprehensive and simple to use, it covers all the marketing basics you need for long term growth. Chapters on marketing plans, branding, copywriting, search engines, marketing metrics, successful implementation, a glossary with 200+ words...and more. This book is a must read for any small business wanting to get its marketing house in order.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the Swot analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: * Determine the strengths, weaknesses, opportunities and threats of your business * Distinguish the factors that affect the internal functioning and external environment of your business * Develop a coherent strategy About 50Minutes.Com Management & Marketing50Minutes.Com provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

K Tool International follows a business model that combines marketing and distribution of innovative, value-priced, high quality tools with industry-leading customer service and support. Serving the retail and professional mechanic since 1984, K Tool International leads the market by ensuring that its products are rugged, reliable and reasonably priced for ALL users. This Universal Wrench Extender Adaptor is ideally used for Workshops, Industry, garages, etc.

K Tool International follows a business model that combines marketing and distribution of innovative, value-priced, high quality tools with industry-leading customer service and support. Serving the retail and professional mechanic since 1984, K Tool International leads the market by ensuring that its products are rugged, reliable and reasonably priced for ALL users. A super duty light at 1,000 Lumens featuring a XM-L2 Cree white light and a 5-hour run time. Also features a powerbank function to recharge your devices. Color: Black.

The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: · Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits · Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports · A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League · Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.